United Parks & Resorts forms alliance to enter Indian travel
United Parks & Resorts Inc. is intensifying its efforts in the Indian travel sector by forming a new alliance with Rayna Tours. This partnership aims to establish a dedicated presence in India, supporting stronger ties with local travel businesses and boosting awareness and visits to its theme park portfolio.
Market Penetration and Expansion Plans
This alliance signifies a key phase in United Parks & Resorts’ global expansion, targeting India as a key market with substantial long-term potential. Leveraging Rayna Tours’ extensive network and established position in India, United Parks & Resorts aims to enhance its connections with tour operators, travel agents, distributors, media outlets, and other industry players.
Rayna Tours will provide United Parks & Resorts with full support, including market representation, business growth, engagement with resellers and travel trade, agent training, market insights, public relations, media outreach, and distribution assistance. The partnership will also involve increased participation in trade events, roadshows, training sessions, and promotional activities to enhance product understanding and create new business opportunities within the Indian travel industry.
Diversifying the Offerings
“With over two decades of travel industry relationships and a B2B network exceeding 10,000 agents and tour operators across India and the GCC, Rayna Tours offers United Parks & Resorts a reliable and well-established entry point into these markets. We are eager to introduce more Indian tourists to the SeaWorld, Busch Gardens, Discovery Cove, and Aquatica brands and to develop a long-term strategy tailored to the preferences of Indian travelers.”
United Parks & Resorts caters to a diverse range of travelers, offering everything from new attractions and immersive entertainment to close-up animal encounters, seasonal events, and family-oriented destinations. Its Florida-based attractions, including SeaWorld Orlando, Discovery Cove, Aquatica Orlando, and Busch Gardens Tampa Bay, provide Indian visitors to Florida with a variety of experiences across different locations and vacation types.
The initiative in India will be implemented in stages, starting with engagement and training for the travel trade, development of distribution channels, and increased market visibility. Subsequent phases will focus on sales, marketing, and public relations efforts. This gradual approach ensures the establishment of strong trade relationships before broadening promotional activities.
