Silver Linings In Latest Australian Jewelry Market Evaluation
Last year, as if to indicate the old adage “if you can’t beat them, be part of them”, South Australia-based wedding ring manufacturer Peter W Beck determined to unfold its wings and market its products directly to consumers. To do that, the company believed it was crucial to construct a retail brand. Marketing manager Laura Sawade says the choice to launch a Peter W Beck retail model was part of a desire to extend demand for the Australian-made wedding ceremony rings.
Peek Inside Chanel’s First Jewelry Store within the USThe “golden jewel box” is located on Fifth Avenue in New…
